{"id":2454,"date":"2023-01-28T03:55:27","date_gmt":"2023-01-28T03:55:27","guid":{"rendered":"https:\/\/www.ranchrtecommerce.com\/blog\/?p=2454"},"modified":"2023-02-06T08:44:17","modified_gmt":"2023-02-06T08:44:17","slug":"9-packaging-design-trends-for-2023","status":"publish","type":"post","link":"https:\/\/www.ranchrtecommerce.com\/blog\/9-packaging-design-trends-for-2023\/","title":{"rendered":"9 Packaging Design Trends for 2023: Looking Ahead"},"content":{"rendered":"

Can you believe???<\/strong><\/p>\n

We have already stepped into 2023!!<\/p>\n

It’s time to uncover some of the top packaging design trends for 2023<\/p>\n

By using the right design and packaging material, product owners can communicate their brand story effectively and leave lasting impressions on their customers – from the moment they set eyes on the product packaging.<\/p>\n

After observing products packaging design closely, both in stores and online, along with what customers have been asking for, we have put together predictions for design trends for 2023 to help you optimize your customers\u2019 experience and deliver an excellent-quality product to set you apart. Few of them you find might obvious, and others might take you by surprise, but no matter what, a lot\u00a0of developments are\u00a0<\/em>going on\u00a0in the world of\u00a0packaging design.<\/p>\n

Come. Let us check it out…<\/p>\n

<\/span>1. Bold Colours\/Ecstatic Colours: <\/span><\/strong>Colour vibrancy to the maximum<\/em><\/strong><\/span><\/h3>\n

Bold, bright and ecstatic colours are surely going to help you stand out on the super-crowded supermarket shelves, particularly in the beverage industry. Use of such vibrant colours are often simple to recall and ensure brand loyalty. Bold and ecstatic colours are ideal to grab customers’ attention in only a few seconds and persuade them to buy the product right away in today’s fast-paced world. The product owner can quickly and effectively communicate your brand message and the key features of your product by using easily readable but eye-catching fonts and graphics, which will help your business generate more conversions.<\/p>\n

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Pic courtesy\/image source: Design team at RANCH RT PRIVATE LIMITED*<\/figcaption><\/figure>\n<\/div>\n
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Pic courtesy\/image source: Design team at RANCH RT PRIVATE LIMITED*<\/figcaption><\/figure>\n<\/div>\n

<\/span>2. Tactile Texture:\u00a0<\/strong>A sense of touch equally important<\/em><\/strong><\/span><\/h3>\n

The next year, 2023 could be a year of tactile textures design. As a product owner, you might not realize the importance of touch when it comes to your product packaging. However, consumers admire how certain materials feel in their hands. This packaging design trend can influence buying decisions just as much as how it looks. Of late, there is a rise in methods and techniques that add texture to packaging such as<\/p>\n